TRIDENT
VIBES!

Production:
Sehsucht Berlin

Client:
Trident

Additional Artists:
Christian Zschunke, Philipp Brates, Ignas Blazys, Saskia Kretzschmann,
Ivan Flugelman, Milena Blin, Perrine Marais, David Weidemann,
Christian Reimann, Bert Gottschalk & Leonard Romanski

Creative Director:
Mate Steinforth

Role:
3D Artist

A burst of something new!

A fresh take //

Trident Vibes was a new line of gum introduced by Trident in 2018, it was chewing gum as we all know it, but featuring bold flavors, a crunchy outer shell and a smooth,
long-lasting chew.

The campaign included in-person activations, such as sampling events and pop-ups where participants could experience the gum and its "burst" quality firsthand.

Campaign Objectives //

Attract a Younger Audience:
The campaign aimed to resonate with Gen Z and Millennials by emphasizing boldness, fun and innovation in flavor and texture.
Highlight Product features:
Promote the unique combination of a crunchy shell (light crystal coating) and soft chew as a sensory experience that stood out in the gum marked.
Enhance the Brand Modernity:
Position Trident as a forward-thinking youthful and vibrant brand in a competitive market, and use digital marketing strategies to build excitement around the product to encourage trial purchases.

OUTCOME //

The "A Burst of Something New" campaign effectively utilized dynamic visuals, engaging animations, and targeted messaging to introduce Trident Vibes as a fresh and exciting product line.

By focusing on the sensory experience of each flavor, we aimed to captivate a younger audience and differentiate Trident Vibes from traditional gum offerings.